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Review your sales and marketing strategy to boost profits and gain ground on your competitors. A good way to start is by breaking down the process into discrete, manageable elements. You end up with a checklist that can be reviewed to prioritize areas needing improvement and serve as the groundwork for an effective marketing strategy.

1) Markets
Research your current and future markets to learn why your customers buy from you and what you could offer to attract more customers. Identify ways to sell more to your most profitable customers and if there are bulk, institutional, industrial, or corporate markets beyond normal retail that you are ignoring. This data can help you determine if new features or services will attract new customers or if people will pay more for them.

Source: https://www.thebalancesmb.com/creating-a-sales-and-marketing-strategy-2947172