by acesso | Oct 10, 2022 | Marketing
Salespeople who tackle complex sales are bound to have their hands tangled in the sales process from time to time. With all the moving parts, it can be tough for them to maintain focus – their innate response is likely to scatter about, making sure absolutely no deal or opportunity leaves their sight – but knowing how to focus is the key to driving productivity and success for any sales organization.
“In any walk of life, we tend to do what we focus on, and there are a lot of things to focus on,” said Timo Rein, co-founder and president of Pipedrive. “But you need to be focusing on – and filling your day with – things that are the key to being successful.”
From analyzing the previous month’s sales results, preparing for the next call, and finishing a proposal, if salespeople don’t know how to shift their focus properly, or are focused on too many things at once, the sales process will get clogged, and they won’t achieve maximum results. Contrary to popular belief, multitasking does not equal productivity.
Source: https://www.pipedrive.com/en/blog/practical-steps-achieve-focus
by acesso | Oct 10, 2022 | Marketing
Review your sales and marketing strategy to boost profits and gain ground on your competitors. A good way to start is by breaking down the process into discrete, manageable elements. You end up with a checklist that can be reviewed to prioritize areas needing improvement and serve as the groundwork for an effective marketing strategy.
1) Markets
Research your current and future markets to learn why your customers buy from you and what you could offer to attract more customers. Identify ways to sell more to your most profitable customers and if there are bulk, institutional, industrial, or corporate markets beyond normal retail that you are ignoring. This data can help you determine if new features or services will attract new customers or if people will pay more for them.
Source: https://www.thebalancesmb.com/creating-a-sales-and-marketing-strategy-2947172
by acesso | Oct 10, 2022 | Marketing
In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.”
While search has long been about keywords (think: Lycos, AltaVista and Ask.com), Jared argues that this model is less than ideal. He identifies three “tsunami-like forces” are that will turn search on its head:
1. Human Capability
– We have reached a point where people alone are no longer fast or efficient enough to help brands master the search auction.
2. Voice Technology
– The sheer volume of devices containing microphones and internet capability make voice search an ever-present option.
3. Everything Becoming Universal
– For the past decade, search, display and video assets have been managed individually by channel specialists, but we are quickly heading into a world where these components are automated by artificial intelligence and distributed to their intended audiences based on key performance indicators.
Read on in AdExchanger to learn more about how search is changing and how Marketers can keep up with — and stay ahead of — these trends.
Follow Jared Belsky (@jabelsky), 360i (@360i) and AdExchanger (@adexchanger) on Twitter.
Source: https://blog.360i.com/360i-news/the-future-of-search-has-no-keywords/
by acesso | Oct 10, 2022 | Marketing
Charlotte showcased a new example that Unity and 360i created for the 2018 Fall Fossil campaign, which allows users to virtually try-on and purchase different watch styles across social platforms. Fossil believes that experiential marketing is truly bringing an impact back to impressions, and Charlotte noted, “this isn’t a quick stunt, this AR unit is a long term investment.” Following the conversation, Unity invited audience members to experience their latest AR technology first-hand on iPads and Smartphones.
The panel included 360i’s CMO Doug Rozen, Fossil’s Global Marketing Lead Charlotte Roach, and Unity’s Global Head of VR/AR Brand Solutions Tony Parisi. The group discussed the opportunity that Augmented Reality (AR) offers brand marketers, including creative, interactive ad units.
Source: https://blog.360i.com/360i-news/exploring-the-worlds-of-ar-ai-at-the-2018-fast-company-innovation-festival/
