Content Writing is quite a popular career choice today. If you are planning to appear for an interview of a Content Writer, this blog is what you need to read. Below is a list of typical Content Writer Interview questions and answers for your next big interview.
1. What do you do to research the target audience?
Although this question is more pertinent for content marketing/Strategy profile, it is also a must for content writers to have basic knowledge about target audience analysis. You can use the following answer as a framework, around which you can add more elements.
As a content writer, it is important for me to identify the target consumer and understand his/her personality, preferences, and needs. For this purpose, I take assistance from analysts and review the data provided by them. I also often take insights from the Sales/customer-service teams and once in a while interact directly with the customers.
Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) using the vertical, mobile-optimized format. While IGTV is immediately open to all users, Facebook is prioritizing content creators on the platform, just as they did with their launch of Facebook Watch. As of right now, there are no paid ad opportunities within IGTV, but Instagram will likely test monetization in the future. See below for immediate marketing implications and how we see IGTV impacting the larger social media landscape.
The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the New York Times’s Business section, advertising reporter Sapna Maheshwari explores how brands are experimenting with Voice as a marketing channel, and spotlights 360i’s collaboration with client HBO.
360i President, New York Abbey Klaassen notes, “We’ve hit the point where the majority of our clients are now asking us for help with a voice strategy. It’s gone from an interesting kind of experiment to something they have recognized that they need to invest in to make sure they are discoverable and relevant in the next five years.”