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Why Focus Is Essential in Sales and 5 Steps to Achieve It

Why Focus Is Essential in Sales and 5 Steps to Achieve It

Salespeople who tackle complex sales are bound to have their hands tangled in the sales process from time to time. With all the moving parts, it can be tough for them to maintain focus – their innate response is likely to scatter about, making sure absolutely no deal...

The Future Of Search Has No Keywords

The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.” While search has long been about keywords...

Creating an Effective Sales and Marketing Strategy

Creating an Effective Sales and Marketing Strategy

Review your sales and marketing strategy to boost profits and gain ground on your competitors. A good way to start is by breaking down the process into discrete, manageable elements. You end up with a checklist that can be reviewed to prioritize areas needing...

Exploring the Worlds of AR & AI

Exploring the Worlds of AR & AI

Charlotte showcased a new example that Unity and 360i created for the 2018 Fall Fossil campaign, which allows users to virtually try-on and purchase different watch styles across social platforms. Fossil believes that experiential marketing is truly bringing an impact...

Sharing on IGTV: What It Is & Why It Matters

Sharing on IGTV: What It Is & Why It Matters

Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and...

Digital Marketing Through Smart Speakers?

Digital Marketing Through Smart Speakers?

The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the...